digital marketing agency in nairobi

Case Study

Increased Leads at Lower Cost Per Lead

Kungo is an online platform for comparing quotes from movers and other home services in Nairobi. At the core of their business is lead generation for moving companies and storage units. So, they needed to generate more leads through improved engagement and increased conversion rates.

By expanding the channels and tactics, the campaign grew in market size, and creative assets. We were able to refine the targeting after gaining insight from a variety of data sources, including actual buyer behavior, message priority and efficacy, and granular customer information.  

Specific Tactics employed included:

    • Specifically targeting people in need Kungo’s services.
    • Lookalike Modeling
    • Remarketing to prospects who visited Kungo’s website but did not convert into leads.
    • Ongoing ad copy, banner ad creative, and landing page testing, and optimization.

Results

10,000+

Leads

23%

Conversion Rate

Using a comprehensive, holistic approach that included Google and Facebook Ads, unique creative assets, a couple of tests, and ongoing optimization, the team exceeded their goals.

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