Increased Leads at Lower Cost Per Lead
By expanding the channels and tactics, the campaign grew in market size, and creative assets. We were able to refine the targeting after gaining insight from a variety of data sources, including actual buyer behavior, message priority and efficacy, and granular customer information.
Specific Tactics employed included:
- Specifically targeting people in need Kungo’s services.
- Lookalike Modeling
- Remarketing to prospects who visited Kungo’s website but did not convert into leads.
- Ongoing ad copy, banner ad creative, and landing page testing, and optimization.
Using a comprehensive, holistic approach that included Google and Facebook Ads, unique creative assets, a couple of tests, and ongoing optimization, the team exceeded their goals.
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