If you have any intentions of spending money on ads, then you need to spend it in the right place. That is, somewhere where your target audience is found; and Google is one of such places.
Google is a resource used by people around the world to ask questions that are answered with a combination of organic results and paid advertisements (Google Ads), and you should build a strong presence there – so that, when your prospects search for your products and services, they can easily find you.
Google Ads is a paid advertising platform that enables you to build a strong presence on Google. The better your ad campaign, the more clicks you generate, and the greater your probability of obtaining a new lead or customer; and, according to Google, advertisers make $8 for every $1 they spend on Google Ads.
Thousands of companies are already using Google Ads to promote their products and services, which means that even if you’re ranking organically for a search term on Google, your results are being pushed down the page, beneath your competitors.
If you’re using paid advertising to promote your products or services, Google Ads should be a part of your paid strategy — there’s no way around it.